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Sep 16, 2013

How to build Taxonomy for Social Media Analytics



According to survey done, billions of mentions on social media are on product and services of various brands. Through text analytics techniques, we can decipher the sentiments and dimensions of customer conversations around these products and services.

In my below posts, I have emphasized on the benefits of dimensions analysis on social media data:

  • Online and InStore Analytics using Social Media Data
  • Segmenting big unstructured data (Social Media) on different dimensions – Part 1
  • Segmenting big unstructured data (Social Media) on different dimensions – Part 2


Below process shows the steps involved in building the taxonomy:


  
Sample taxonomy will be like this:




We need to correlate this ontology with the sentiments and structured data like social platform author demographic information, Geo location, number of followers etc… to do deep dive social media analytics and to get actionable insights.

Do you face any challenge in building taxonomy? Please share with us and we will try to help you… 

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