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May 24, 2013

SPSS Text Analytics for Surveys – Tips and Tricks 6

Here is one more post in this series of best practices/tips on SPSS Text Analytics.

There is a possibility that the tool has missed any important sentiment which is important for you. But directly from the response, you can select any particular word and then add the sentiment associated with it.

Select the word from response  -> Right Click -> Add to Type -> Select relevant sentiment



Please share your best practices/tips of Text Analysis !!! 


May 16, 2013

Free Webinar : Are You Harnessing The Power Of Big Data?


May 5, 2013

RACI Matrix for Web Analytics Project



If you are doing a web analytics project in collaboration with a tool vendor, then this post is for you.
To make the project successful it is always better to remove all ambiguities and confusions before the project starts.

Here I have created a RACI matrix to cover all the phases of Web Analytics (Discovery, Design, Deploy, UAT and Reporting).

RACI stands for Responsible, Accountable, Consulted, and Informed

For more details, please refer http://en.wikipedia.org/wiki/RACI_matrix

The first step is to create a project plan and this RACI matrix. Get it signed off from vendor and your client before you starts the project.

Responsible
Accountable
Consulted
Informed
Business Requirement Document
Vendor
Vendor
Client
Client
Solution Design  Document
Vendor
Vendor
Your Company
Client
Technical Design Document
Vendor
Vendor
Your Company
Client
Test Cases
Your Company
Your Company
Vendor
Client
Audit Report
Your Company
Your Company
Vendor
Client
Administrative Work of tool
Your Company
Your Company
Client
Client
Deployment of Tags
Your Company
Your Company
Client
Client
Training
Your Company
Your Company
-
Client
Data Feeds (if Required)
Vendor
Vendor
Client
Client
Reporting
Your Company
Your Company
Client
Client

Please comment if I am missing any point here.


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