Feb 6, 2014

Adding the Twitter profile photo in social network graph

In the previous post Social network Analysis - An Introduction , we learned on creating the social graphs.

In this post we will learn how we can add twitter profile images in the vertex of social graphs.

Do you have any query on social network graphs. Post the question here and we will provide the answer.

Feb 4, 2014

Identifying the right social listening tool

The rise of social media added to vast amount of digital data. It has become important for the brands to listen and monitor the social feeds about their brand, competitors and business related. Brands need a robust tool to do more data coverage from Twitter, Facebook and other channels.

There are many products available in the market. Below are some of the Twitter certified products and Facebook strategic PMD's:

Twitter Certified Products
  •  Adobe Social
  •  Attensity
  •  Brandwatch
  •  BuzzFinder
  •  Crimson Hexagon
  •  Dataminr
  •  Engage Manager
  •  Exact Target
  •  Flowics
  •  Hootsuite
  •  Lithium Social Web
  •  Mass Relevance
  •  Offerpop
  •  Percolate
  •  Rallyverse
  • Salesforce Marketing Cloud (Radian6)
  • Scribble Live
  •  Scup
  •  Shoutlet
  •  Simply Measured
  •  Social Flow
  •  Social Guide
  •  Spredfast
  •  Sprinklr
  •  Sprout Social
  •  TRUE TELLER SocialDesk
  •  Visible
  •  Wayin

Twitter Data Resellers
  •  Datasift
  •  Gnip
  •  Topsy

Facebook Preferred Marketing Developer Program (PMD)

Strategic PMD's
  • 77Agency
  • Adaptly
  • Adobe
  • AdParlor Inc
  • Alchemy Social From Experian
  • Ampush
  • Brand Networks Inc.
  • Glow
  • Kenshoo
  • Nanigans
  • SalesForce Marketing Cloud
  • Social Code

Which product are you using?

Nov 4, 2013

Just for Fun

Image Credit : wordsandtoons.com


Oct 14, 2013

Twitter Topic Explorer - Free tool

Jeff Clerk from Neoformix has come up with another beautiful tool called as Twitter Topic Explorer.

This tool does the text analytics on a person tweet. Based on word cluster algorithms, it classify the words used in tweets in different groups and display it beautifully.

You can explore the tool at http://tweettopicexplorer.neoformix.com

The tool retrieves the recent tweets of a particular twitter ID and extracts most common words from those tweets.

The size of the bubble is based on the word frequency and the words most often used together are grouped together with same color. This tool also works on the twitter lists.

We can use this tool in many ways:

  • As Jeff suggested, we can identify who to follow on Twitter. We can analyse who have similar  interests and are tweeting about the topics which are meaningful for you.
  • We can decipher the tweets of competitor and analyse what they are tweeting about
  • We can find out the topic trends based on our brand market influencers
  • We can correlate this data of our brand tweets with the other KPI’s like retweets, replies. This will help us in identifying the topic which is resonating with our customers and keeping them engage.

Below are some of the screenshots of the tool based on my twitter handle @gunjan_amit :

How you are planning to use this tool. Share your thoughts with us…

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